seeking opportunity in our multicultural market

The multicultural marketplace in Phoenix is a rapidly growing one. Where once corporations focused almost entirely on connecting and serving the mainstream Anglo culture, and could afford only limited outreach to minorities, now dynamic organizations are finding they can’t afford not to engage effectively with minority communities. This is because minorities now represent significant growth opportunities.

“The hardest thing for people who are new to working with Native American tribes to understand is that every tribe is separate and independent,” says Kari McCormick, director of Client Services, Native American Division at commercial builder Kitchell. “They have their own government, their own laws, their own codes. So to assume that working with one means you know how to work with another is not an assumption you want to make.”

Read more about this topic in this InBusiness cover story.